Privacy Policy

Last updated: June 2026

This Privacy Policy explains how Life level up ("we") handles personal data when you use Ascend. We are the data controller for the information described below.

1. Data we collect

Account data — email address, password hash, display name, avatar.
Game data — quests, habits, XP, streaks, focus sessions, AI coach messages.
Usage & device data — IP address, device/browser info, basic telemetry, error logs.
Support messages — anything you send us through support channels.

Payment data (card details, billing address, tax info) is collected by our payment provider Paddle, not by us. We only receive enough information to recognise your subscription.

2. Why we use it

To create and run your account (contract).
To provide the Service, including AI coach responses (contract).
To keep the Service secure and prevent fraud (legitimate interest).
To improve the product (legitimate interest).
To send service emails (legal basis: contract / legitimate interest).

3. Who we share data with

Paddle — our Merchant of Record. Paddle handles payments, subscription billing, tax compliance, invoicing, and refunds. See Paddle's Privacy Notice.
Infrastructure providers — hosting, database, and authentication providers that we use as subprocessors to run the Service.
AI providers — to generate responses from the AI coach. Messages are sent to the model provider to produce the reply.
Professional advisers and authorities — where required by law.

4. Data retention

We keep your account data while your account is active. If you delete your account, we delete or anonymise your data within a reasonable period, except where we're required to keep records for legal or accounting reasons.

5. Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or port your data, to object to processing, and to withdraw consent. To exercise these rights, contact us through the app. If you're in the UK/EEA, you also have the right to complain to your local data protection authority.

6. International transfers

Your data may be processed outside the country where you live, including in jurisdictions with different data protection laws. Where applicable we rely on Standard Contractual Clauses or other approved safeguards.

7. Security

We apply reasonable technical and organisational measures (encryption in transit, access controls) to protect your data. No system is 100% secure.

8. Cookies & local storage

We use essential cookies and local storage to keep you signed in and remember preferences. We do not use advertising cookies.

9. Children

Ascend is not intended for children under 13 (or the higher age required by your country).

10. Changes

We may update this Policy. We'll post the new version here and update the "Last updated" date.